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OFFERING OPEN — REGULATION CF RAISE LIVE UNTIL JUNE 30. Learn More
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REGULATION CF OFFERING

BACKED BY BEYONCÉ.
SERVED IN A $9.1B MARKET GROWING 6X BY 2032.

Join everyday investors backing America's fastest-growing freshly-squeezed lemonade brand. From one sidewalk stand in 2023 to 47 locations across 9 states — Sally's is scaling the small-batch revolution.

  • Backed by Beyoncé, Mark Cuban, and the Queen Bey Venture Fund
  • Awarded "Best Lemonade in America" by Bon Appétit three years running
  • Announced Project Citrus, potentially the largest vertically-integrated lemon grove in Florida

Join the freshly-squeezed revolution with Sally's.

I'm Ready to Invest → Terms & Deck
▶ Watch: Meet Sally — Founder Story (2:14)
CAPITAL RAISED
$1,284,507
of $5M target · 25.7%
INVESTORS
2,847
min. investment $100
— AS FEATURED IN —
WHY NOW

Top Reasons to Invest

Three years of triple-digit growth. A cult-favorite brand. A category hungry for its first national leader.

DELIVERING BEST-IN-CLASS UNIT ECONOMICS
287%
Year-over-year revenue growth across all company-owned locations
3.4x
Higher gross margin than industry average for fresh beverages
1.2M
Cups served in 2025 — double last year's volume, with 94% repeat customers
— TRUSTED BY INDUSTRY LEADERS —
Launched Sally's signature bottled line in 312 stores nationwide, making it the fastest-growing beverage brand in Whole Foods' 2025 roster.
Exclusive foodservice distribution partner across the US Southeast, supplying 14,000+ restaurants with Sally's fresh squeeze kits.
Certified organic across all primary SKUs. Every Sally's cup is traceable to a single organic grove — a first in fresh lemonade.
Three-year licensing partnership for Sally's lemonade carts at Disney Parks, anchoring global brand visibility.
FLAGSHIP PROJECTS

Vertically Integrated Growth

From lemon grove to ice cube — Sally's owns every step. Two flagship projects anchor our next phase of expansion.

🍋
FLORIDA · GROVE
PROJECT CITRUS™
An independently surveyed 1,400-acre grove in Polk County, FL — projected to be the largest USDA-organic Meyer lemon grove in North America, supplying 60%+ of Sally's fruit at wholesale cost.
READ MORE →
🥤
NASHVILLE · FLAGSHIP
PROJECT PUCKER™
Our flagship 24,000 sq ft production kitchen and brand experience center on Broadway — designed to become the most visited lemonade destination in the Southeast.
READ MORE →
DUE DILIGENCE

READ THE
INDEPENDENT STUDY ON SALLY'S

Review the data behind our three-year run. Our offering circular, audited financials, and independent market report validate Sally's ability to lead the next generation of the $9B freshly-squeezed category.

Includes: Form C, audited P&L, growth model, unit economics breakdown, and market analyst report.

By submitting this form you agree to receive communications from Sally's Lemonade Stand, Inc. regarding our Regulation CF offering. Your information will not be shared. See our Privacy Policy. An offering statement regarding this offering has been filed with the SEC.
LATEST

Updates

‹
›
APR 12, 2026
Sally's Lands in 312 Whole Foods Stores Nationwide
Our bottled Classic and Strawberry Basil lines officially hit Whole Foods shelves this month — the largest retail launch in company history, surpassing our 12-month forecast in Q1 alone.
READ MORE →
MAR 28, 2026
Project Citrus Breaks Ground — Grove Survey Confirms 1,400 Acres
Independent agricultural feasibility study validates Sally's ability to produce 60%+ of its lemon supply in-house at wholesale margins, a first in the small-batch beverage category.
READ MORE →
FEB 14, 2026
Named "Best Lemonade in America" by Bon Appétit — Three Years Running
For the third consecutive year, Sally's takes home the top spot in Bon Appétit's Best of Small-Batch awards, citing our single-origin citrus and cane sugar blend.
READ MORE →
THE ADVANTAGE

OUR RECIPE DELIVERS 3X THE MARGIN.

Our proprietary SQZ™ cold-press method — a "farm to glass" process — recovers 92% of every lemon, compared to 34% for conventional fresh-squeeze. This is the only process that pairs small-batch freshness with national-scale economics.

Our vertically integrated grove-to-cup model is why we operate at margins previously thought impossible for fresh beverages.

I'm Ready to Invest →
METRIC
CONVENTIONAL
SALLY'S SQZ™
Juice yield per lemon
34%
+ 92%
Shelf life (fresh)
3 days
14 days
Cost per 16oz cup (COGS)
$1.84
$0.71
Repeat customer rate
41%
94%
Net Promoter Score
32
+ 81
"
We are building the future of small-batch beverages — a $9.1B market projected to reach $54.6B by 2032.
S
Sally Reinhart
Founder & CEO, Sally's Lemonade Stand
THE SALLY'S METHOD

Our Process, Explained

Four steps from tree to cup — each one owned, measured, and optimized for the freshest glass of lemonade in America.

01
Grove Sourcing
Single-origin organic Meyer lemons from our 1,400-acre Project Citrus grove in Polk County, FL.
02
SQZ™ Cold-Press
Proprietary cold-extraction captures 92% of juice while preserving oils — zero bitterness, zero pulp loss.
03
Cane Sugar Blend
Small-batch blended with single-estate Florida cane sugar and filtered spring water within 48 hours.
04
Farm-to-Glass Delivery
Cold-chain distribution to 47 stands and 312 retail partners — freshness guaranteed within 14 days of harvest.
MARKET

The Small-Batch Beverage Market Is Projected to Grow by 497%

Experts project the market for freshly-squeezed and premium small-batch beverages will grow from $9.1B in 2025 to $54.6B by 2032. Lemonade is a key driver — the fastest-growing subcategory in premium RTD — and lacks a dominant national brand.

497%
CONSUMER DEMAND

Lemonade Is Essential to the Next Beverage Shift

Consumer preference is accelerating away from high-sugar sodas toward transparent, organic, and traceable alternatives. Premium lemonade — fresh-squeezed, real-ingredient — is uniquely positioned to capture Gen Z and millennial spend.

67% of consumers under 35 say they'd pay a premium for a single-origin, small-batch beverage over a legacy soft drink. Only one brand owns this narrative at scale.

INTRODUCING

THE SQZ™ PLATFORM

Sally's SQZ™ is our vertically-integrated citrus-to-cup platform — a full-stack system that merges farm ownership, proprietary extraction, and a direct-to-consumer retail brand into one unified operation. It's what makes our growth defensible, and what makes our economics work.

THE GROVE LIVE

Sally's owns Project Citrus outright — 1,400 organic acres that will supply 60%+ of our raw fruit inventory by 2027. This removes our largest cost input from third-party volatility and locks in our unit economics for a decade.

THE PRESS LIVE

Our SQZ™ cold-press process, built in partnership with Cornell Food Science, extracts 92% of juice yield per lemon while preserving oil and volatile aroma compounds. We operate two SQZ™ production kitchens, with a third breaking ground in 2026.

THE BRAND SCALING

Sally's operates 47 company-owned stands, distributes through 312 Whole Foods locations, and partners with Disney Parks, Sysco, and 14,000+ independent restaurants. Brand awareness grew 340% in 2025 alone — the strongest trajectory in the category.

TECH & IP PROTECTED

The SQZ™ platform integrates Sally's proprietary cold-press method, our grove-to-glass traceability software, and our patent-pending batch blending system. Three utility patents granted; two pending. This is the moat.

INVESTOR FAQ

Common Questions

Everything you need to know before investing in Sally's Regulation CF offering. Additional detail is in our Form C on SEC.gov.

What is Regulation CF and how is this raise structured?
+
Regulation Crowdfunding (Reg CF) allows private companies to raise up to $5M from both accredited and non-accredited investors through SEC-registered funding portals. Sally's is raising via a Crowd SAFE with a $25M valuation cap and a 20% discount.
What is the minimum investment?
+
Our minimum investment is $100. The maximum you can invest is set by the SEC based on your income and net worth — an investment limits calculator is available on our funding portal.
When and how will I see a return?
+
A Crowd SAFE converts into equity upon a qualifying priced round, acquisition, or IPO. Sally's cannot guarantee such an event will occur, and early-stage investments are illiquid. You should be prepared to hold for 5+ years or lose your entire investment.
Who is running Sally's?
+
Founder & CEO Sally Reinhart leads a 14-person team across operations, grove management, retail, and brand. Key hires include CFO Marcus Olsen (ex-Chobani) and COO Priya Sharma (ex-Sweetgreen operations).
What are the key risks?
+
Key risks include: commodity price volatility for citrus; competition from established beverage brands; execution risk on Project Citrus grove development; regulatory and food-safety compliance; and general early-stage business risks. A full discussion of risk factors is included in the Form C filed with the SEC.
How are funds being used?
+
40% — Project Citrus grove expansion & infrastructure. 25% — New flagship locations and retail buildout. 20% — Wholesale distribution and retail partnerships. 10% — Marketing and brand. 5% — Working capital and offering expenses.
JOIN 2,847 INVESTORS

Own a piece of the future of fresh.

The Regulation CF offering closes June 30, 2026 — or when the $5M cap is hit. Minimum investment $100.

INVEST IN SALLY'S NOW →
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